Podcast Episodes

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Michelle Vazzana | VantagePoint Performance

Why Sales Agility Wins More Deals (How to find critical activities & metrics) — Michelle Vazzana // VantagePoint Performance

As a seller, you know when your deals are grinding down, and you can tell you're losing momentum but often don't know the causal factor. Then as a sales leader, you know it could be a million different things, and that's where sales agility comes to play. What is agility? How is it different for…

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Brett McGrath | The Juice

The Fall of Content Factories — Brett McGrath // The Juice

Content factories are dead. But many marketers are stuck, still spinning the wheels of content for the search algorithm. Taking a step out to focus on storytelling and creating content that people can connect with will set your brand apart. Where do you begin? Listen to Brett McGrath, VP of Marketing of The Juice, as…

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Sheila Kloefkorn | KEO Marketing

Scale companies with Fractional CMOs — Sheila Kloefkorn // KEO Marketing

The fractional CMO role is becoming increasingly popular across many industries, from startups to established corporations. With the increasing popularity of digital marketing, many industries are turning to fractional CMOs to manage their marketing strategies. Listen to Sheila Kloefkorn, CEO and President of KEO Marketing, as she discusses how to scale companies with fractional CMOs.

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Melissa Kwan | eWebinar

The B2B buying disconnect — Melissa Kwan // eWebinar

Most B2B go-to-market teams struggle to make the right move for the right moment during the buyers' journey. There's a significant disconnect between how sellers don't want to give information and how buyers want all the information upfront. Do you want to increase the quality of your leads and cut top-of-funnel costs and waste? Listen…

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Jamie Shanks | Pipeline Signals

Targeting accounts more likely to close — Jamie Shanks // Pipeline Signals

As the tech sector undergoes a recession, it's harder to get to buyers who now wield so much power. Sales leaders are making the wrong account targeting decisions in response. They decide based on subjective data instead of objective data, such as time-based triggers and signals, relationships, and product usage. How do your source these…

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Indus Khaitan | Quolum

How to slash SaaS spend — Indus Khaitan // Quolum

The recession is on, and nobody knows it better than tech because tech grew so fast with the benefits of the pandemic. Many startups got a series of funding, hired more people, and paid for more tech. Now the team and the tech are bloated. How do you determine which people and software are essential?…

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Thomas Schiavone | Calixa

Do you need Product-Led Sales? — Thomas Schiavone // Calixa

Product-led growth companies struggle with sales. They wrongly assume that the product will sell itself--that's false. They need to grow to a point where they get good at selling. When do you need product-led sales? How do you go about it? Listen to Thomas Schiavone, the CEO and Co-founder of Calixa, as he discusses when…

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Mark Stouse | Proof Analytics

Marketing mix modeling (MMM) analytics solutions — Mark Stouse // Proof Analytics (copy)

Mark Stouse, CEO of Proof Analytics, talks about revenue-optimizing analytics solutions. Marketing Mix Modeling or the MMM approach is based on a popular marketing theory known as the 4Ps of the marketing mix. The four elements of any successful business are product, price, place, and promotion, and marketers need to be able to measure the…

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Angeley Mullins | Latana

The power & purpose of Brand Tracking? — Angeley Mullins // Latana

Outside of the marketing world, a brand is one of the more misunderstood aspects of go-to-market. SaaS companies often focus on growing revenue without considering the role of brand identity, perception, and understanding the target audience. How do you measure brand, and how does it impact your bottom line? Listen to Angeley Mullins, the Chief…

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