The rise of the CROO – Chief Revenue Ops Officer — Rachael McBrearty // LeanData
Rachael McBrearty
LeanData
- Part 1Why Revenue Operations Is Becoming More Strategic — Rachael McBrearty // LeanData
- Part 2 The rise of the CROO – Chief Revenue Ops Officer — Rachael McBrearty // LeanData
Show Notes
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05:03Is there a lack of central voice that is targeted to the customer?There isnt a centralized group that looks at the different segments to figure out what systems best serve the customer.
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07:39Is it possible that revenue operations teams are the ones improving prospect and customer experience?The revenue operations teams are critical in ensuring that every touch point with the customer is handled seamlessly.
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10:25How would the journey away from bad sales and marketing to a great customer experience begin?Have someone to help you map out the customer journey to figure out what customer experience you want to give your visitors.
Quotes
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“The B2B buying experience, and the interactions with the company, I would argue, might be a more important churn indicator to get right than the product experience.” - Rachael McBrearty
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“We are in this day where experience matters.” - Doug Bell
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“The RevOps team's job isn't to necessarily design or deliver, fix those problems. I think the role they play is helping you to identify where it's broken.” - Rachael McBrearty
- Part 1Why Revenue Operations Is Becoming More Strategic — Rachael McBrearty // LeanData
- Part 2 The rise of the CROO – Chief Revenue Ops Officer — Rachael McBrearty // LeanData
Up Next:
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Part 1Why Revenue Operations Is Becoming More Strategic — Rachael McBrearty // LeanData
Chief Customer Officer at Lean Data, Rachael McBrearty takes us through the evolution of revenue operations through the years. While previously different revenue teams were siloed, revenue operations leaders today are seeing more success in strategically streamlining the different teams to come together to form one standalone RevOps team that can work independently. Today, Angelo talks about how successful RevOps leaders are doing this.
Play Podcast -
Part 2The rise of the CROO – Chief Revenue Ops Officer — Rachael McBrearty // LeanData
Chief Customer Officer at Lean Data, Rachael McBrearty discusses the important role RevOps leaders play in organizations. She also looks at the possibility of having a CROO, or Chief Revenue Ops Officer, to help organizations create strategies that work for the benefit of the customer. Today, Rachael discusses the potential rise of the CROO position.
