Enablement and Engagement — Kyle Lacy // Seismic
- Part 1Why enablement tech isn’t about sales anymore — Kyle Lacy // Seismic
- Part 2 Enablement and Engagement — Kyle Lacy // Seismic
Show Notes
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03:02What does it look like when an organization's doing an amazing job, engaging with their prospects and customers?Ultimately, it's about creating memorable, unforgettable experiences for your customer across all channels.
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05:24How can we think about the engagement process beyond what we see as sellers?Engagement has to do with listening. Beyond that, its making sure that the content you send is personalized. Its also about engaging your teams on how to communicate with customers.
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10:00Whats the starting point of creating great engagement? Should we rethink the buyer persona?The conversation should not be about reinventing personas, but about how to evolve based on the data we get on their buying behavior.
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13:42How does the idea of enablement change when youre trying to sell and market it into a new position or category?Sales enablement has been around for a while. Companies just need to rethink how it lives at a strategic level within the company.
Quotes
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“We know that the vast majority of the buying process is opaque to sellers. I think 17% of it is what we get to see as sellers.” - Doug Bell
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“When it comes to buyer engagement, it's about remembering that it's a human being and we human beings love to be listened to. And we love for you to comprehend the stuff that we're telling you. But we also want you to do a little bit of research on the back end, and engage with us on other channels.” Kyle Lacy
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“Enablement often begins with a profound understanding of the market.” Doug Bell
- Part 1Why enablement tech isn’t about sales anymore — Kyle Lacy // Seismic
- Part 2 Enablement and Engagement — Kyle Lacy // Seismic
Up Next:
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Part 1Why enablement tech isn’t about sales anymore — Kyle Lacy // Seismic
Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a unified enablement process across the entire organization. While previously enablement only focused on the sales teams, the advantages of having all teams aligned are tremendous. From increased conversion rates to shorter onboarding times, the right enablement processes play a big role in the company’s overall success. Today, Kyle Lacy takes us through why this is important and how to create good enablement.
Play Podcast -
Part 2Enablement and Engagement — Kyle Lacy // Seismic
Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a great engagement process across your teams. Engagement is not only important in improving customer experience, but it also helps employees understand how to communicate with customers. Today, Kyle Lacy takes us through why enablement and engagement shouldn’t only be left to the sales teams.
