Use AI to increase revenue — Phil Alampi // Aclaimant

Phil Alampi, Chief Revenue Officer at Aclaimant, discusses how businesses use AI to boost revenue. The definition of AI changes as you speak with different people in different industries. In sales and marketing, AI can be deployed where there’s inefficiency in your funnel and sales cycle, and we can expect those tools to continue to evolve and make our jobs even easier. Today, Phil talks about using AI to increase revenue.
About the speaker

Phil Alampi

Aclaimant

 - Aclaimant

Phil Alampi is Chief Revenue Officer at Aclaimant

Show Notes

  • 02:08
    Defining artificial intelligence
    The term AI refers to algorithms that learn from experience, and the more they are used the better they become. In business, AI is used to do tasks that humans cant or dont want to do.
  • 06:57
    How AI has helped the revenue organization
    AI has been helpful in the areas of lead scoring and conversation intelligence for sales coaching. It also provides insights to enable you to make better decisions in the sales process.
  • 12:25
    Intent data and top of the funnel flow increase
    Intent data indicates where you should focus your SDR and outbound efforts. In marketing, youre able to do better targeting with ads and help people advance through the buyers journey.
  • 14:09
    Where to start implementing AI and machine learning
    Identify the inefficiency in your sales process. For proposals not closing, use AI to determine what you're doing when deals close vs dont close. For top of the funnel, use intent data and analyze that data regularly.

Quotes

  • "AI can tell you the characteristics of a deal that closes. These three things are present in 80% of the deals you closed. And maybe you didn't realize that." - Phil Alampi

  • "New management within the last three months means that a company is ready for change. But, within the last six months...You wont pick up on that sort of stuff without AI capabilities." - Phil Alampi

  • "Intent data provides a whole new world of data insights that we did not have access to 10 years ago." - Phil Alampi

  • "If the top of funnel is determined to be the bottleneck, intent data and analyzing that data on an ongoing basis, could provide great returns." - Phil Alampi

  • "If you keep giving proposals that don't close, look at deeper deal patterns and determine what youre doing where it does close and what youre not doing where it doesn't close. AI can help us do that." - Phil Alampi

About the speaker

Phil Alampi

Aclaimant

 - Aclaimant

Phil Alampi is Chief Revenue Officer at Aclaimant

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