How tech businesses will change in 5 years — Tarush Aggarwal // 5x
- Part 1Transitioning to be a data company — Tarush Aggarwal // 5x
- Part 2 How tech businesses will change in 5 years — Tarush Aggarwal // 5x
Show Notes
-
01:48The evolution of the digital transformation ecosystemIn the past, focusing on go-to-market itself was a competitive advantage. Today, the competitive advantage lies in using data to provide better customer experiences and attract more target customers.
-
03:40Macro platforms losing powerGoogle and Facebook arent as dominant, relevant, or contextual as they used to be. Instead, theres a preference for smaller, niche providers who are able to do one thing really well.
-
06:45Third party depreciation and its impact on tech businesses in the next five yearsGetting rid of third-party cookies is unlikely to impact marketers as much as people think. Whats likely to happen is consumers having more choices and ultimately more control over their personal data.
-
10:28How machine learning will change over the next five yearsCurrently, machine learning companies are focused on infrastructure and tooling. Data, infrastructure, data modeling, reporting needs to be in place or doing machine learning will be difficult.
Quotes
-
"Three years ago, Facebook and Google were a lot more dominant in terms of analytics. Now, companies have a lot more data sources and it's becoming harder for Google…used to be a few years ago." - Tarush Aggarwal
-
"We no longer want one platform to go and do everything. As consumers, today, we much prefer a small niche provider which can do one thing really well." - Tarush Aggarwal
-
"The cookie conversation, data, selling and privacy is going to eventually lead to a model where we have more choices and more flexibility." - Tarush Aggarwal
- Part 1Transitioning to be a data company — Tarush Aggarwal // 5x
- Part 2 How tech businesses will change in 5 years — Tarush Aggarwal // 5x
Up Next:
-
Part 1Transitioning to be a data company — Tarush Aggarwal // 5x
Tarush Aggarwal, Founder and CEO of 5x, talks about how to transition to being a data company. When most companies think about machine learning and data science, they’re thinking about hiring their own data scientists to build their models. However, most companies haven’t yet laid the foundation to gain real value from machine learning and don’t understand their business model. Today, Tarush discusses transitioning into being a data company.
Play Podcast -
Part 2How tech businesses will change in 5 years — Tarush Aggarwal // 5x
Tarush Aggarwal, Founder and CEO of 5x, talks about how to transition to being a data company. Macro platforms like Facebook and Google are starting to lose their dominance. To smaller, niche providers. Ultimately, it's becoming harder for Google and Facebook to understand all of the different data sources and be as relevant as they used to be just a few years ago. Today, Tarush discusses how tech businesses will evolve in the next five years.
