Marketing That Makes Every Minute Count — Jacob Ross // PebblePost

CEO of PebblePost, Jacob Ross, explores how brands can improve their interactions with their consumers. From experience, brands that use data to understand their consumers and their consumers’ needs perform extremely well. Today, Jacob talks about how marketers can make every minute of interaction with their consumer count.
About the speaker

Jacob Ross

PebblePost

 - PebblePost

Jacob Ross is CEO at PebblePost

Show Notes

  • 02:38
    Whats the philosophy behind making every minute count?
    Making every minute count is integrating these different elements. That is, delivering a respectful message to consumers at the right time, engaging with your audience, measuring the results, and assessing the value of the marketing message. Its also about understanding your consumers intent.
  • 06:30
    How can companies get a better understanding of their buyer?
    Customer-centric brands are the ones that succeed. Customer-centric brands are brands that use data to better understand their consumer.
  • 09:19
    Will PebblePost move to faster mailing options or does the US postal service work?
    We use first class mail which gets to the home in 3 to 5 days. This works because they would have already been exposed to other digital messaging.

Quotes

  • “Making every minute account is really core to what we believe. So, we really make sure that from the moment a consumer expresses interest or intent in a product or service, that in a respectful way we have a piece of programmatic direct mail that goes out to them within 12 hours.” - Jacob Ross

  • “Brands that are consumer-centric or buyer-centric, or customer-centric are the ones that we see succeeding.” - Jacob Ross

  • “Marketers who are able to reach a consumer at the right time in the right environment are absolutely gonna be the winners.” - Jacob Ross

About the speaker

Jacob Ross

PebblePost

 - PebblePost

Jacob Ross is CEO at PebblePost

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