The Rise of “Offline” Digital Channels — Jacob Ross // PebblePost
- Part 1 The Rise of “Offline” Digital Channels — Jacob Ross // PebblePost
- Part 2Marketing Strategies for Millennial Consumers — Jacob Ross // PebblePost
- Part 3Marketing That Makes Every Minute Count — Jacob Ross // PebblePost
Show Notes
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01:53What are offline digital channels?These are channels that we used to interact within the physical world that have now moved digital.
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04:43Digital marketing has sort of reached its apex with consumers. Has that driven more interest in offline digital channels?Yes. Theres a lot of digital fatigue. While there are some benefits of digital, there are many challenges as well.
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07:59What is an example of an offline digital channel that marketers too frequently ignore?Programmatic direct mail. It brings the best of digital marketing and physical media capabilities together.
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12:01What results do clients get when they use this approach?On average, it results in anywhere between 5 and 50x return on ad spend, but results depend on the brand.
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14:45Would you recommend B2B marketers use this channel?Yes. The decision cycles for B2B solutions are long. This makes offline digital channels a great way of maintaining interest longer than traditional digital marketing channels.
Quotes
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“As marketing has become digital, digital has transformed it into something more data-driven, more measurable, and more targeted.” - Jacob Ross
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“There has been a real hunger from a lot of marketing teams to diversify into channels that can still offer high impact, high reach, high scale, but that may be tools that hadn't been leveraged before as much.” - Jacob Ross
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“Direct mail is a 40 billion advertising channel today, and it's not going anywhere.” - Jacob Ross
- Part 1 The Rise of “Offline” Digital Channels — Jacob Ross // PebblePost
- Part 2Marketing Strategies for Millennial Consumers — Jacob Ross // PebblePost
- Part 3Marketing That Makes Every Minute Count — Jacob Ross // PebblePost
Up Next:
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Part 1The Rise of “Offline” Digital Channels — Jacob Ross // PebblePost
CEO of PebblePost, Jacob Ross, highlights how offline digital channels are the best alternatives to digital marketing channels. In an age where consumers have reached digital fatigue, offline digital channels are a great way for brands to reach consumers directly where they’re at and maintain their interest for longer. Today, Jacob talks about these channels and how they are able to generate a high return on ad spend.
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Part 2Marketing Strategies for Millennial Consumers — Jacob Ross // PebblePost
CEO of PebblePost, Jacob Ross, highlights how marketers can adapt their marketing strategies to communicate effectively with millennials. While millennials are not a monolith, trends have shown that they desire marketing strategies targeted toward them to be personalized and respectful. Today, Jacob talks about how marketers can do this and what he has learned in his experience marketing to this generation.
Play Podcast -
Part 3Marketing That Makes Every Minute Count — Jacob Ross // PebblePost
CEO of PebblePost, Jacob Ross, explores how brands can improve their interactions with their consumers. From experience, brands that use data to understand their consumers and their consumers’ needs perform extremely well. Today, Jacob talks about how marketers can make every minute of interaction with their consumer count.
Play Podcast
