Rise of Content Distribution — Brett McGrath // The Juice

Getting the best out of your content marketing efforts is more than cranking out content. Distribution is a critical part, but marketers take it for granted often. How should you be distributing your content? Listen to Brett McGrath, VP of Marketing of The Juice, as he discusses the rise of content distribution, the place of personal branding, using paid media for distribution, and more!
About the speaker

Brett McGrath

The Juice

 - The Juice

Brett McGrath is VP of Marketing at The Juice

Show Notes

  • 04:38
    What is a mature model of content distribution?
    The opportunity is taking one piece of content and thinking about how it can reach not all the people but the right people.
  • 08:31
    Using paid media for content distribution
    If you're going to have a paid strategy, don't just do what everyone else is doing. Find opportunities to wedge your story and message into something new.
  • 11:47
    Balancing owned and earned media
    It's all about resonating, less about quantity and more about quality.
  • 14:01
    The place of personal branding in content distribution
    Its not about you and where you work but about sharing your thoughts and ideas and providing value through podcasts, videos, newsletters, social media, and more.

Quotes

  • "Ultimately, content distribution is the opposition of content factory because less is more. The opportunity is taking one piece of content and thinking about how it can reach not all the people but the right people." - Brett McGrath

  • "If you're going to have a paid strategy, don't just do what everyone else is doing in your space to find opportunities to wedge your story and message into something new." - Brett McGrath

  • "It's all about it resonating. And so, for us, it's less about quantity. And it's more about quality." - Brett McGrath

  • "The closer you can get to your sales team, the better. My mentality has always been that marketing works for sales, and if we can't be successful, sales aren't." - Brett McGrath

About the speaker

Brett McGrath

The Juice

 - The Juice

Brett McGrath is VP of Marketing at The Juice

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