Scaling Marketing Teams The Right Way — Andrew Davies // Paddle
- Part 1 Scaling Marketing Teams The Right Way — Andrew Davies // Paddle
- Part 2The Importance Of Strategic Narrative — Andrew Davies // Paddle
Show Notes
-
01:51Hiring from the top of the funnel downIts important to hire salespeople only after theres been a pipeline generated. Ideally, that investment should be made first in terms of driving activity at the top of the funnel to get more revenue at the bottom of the funnel.
-
03:57How the efficiency of your sales funnel affects scaling your businessThroughout the stages of growth, its about ensuring that the different disciplines within marketing are getting stronger. So, as the growth takes place, its really about building the competencies within the marketing team.
-
06:26The importance of SDR and sales pairingsWhen SDRs and sales are paired up, theres a better understanding of target customer segmentation. That way, you can approach other product development and marketing activities knowing your currently serviceable market.
-
09:17Having a proper top of funnel processHaving a proper top of funnel process increments over time. So, the payoffs will still be coming in over multiple quarters and years.
-
10:49Recommendations for that first moment of scaleEnsure that youre thinking about the next steps you'll take in terms of product marketing and brand plays. Also, ensure that you have assignments to give to the SDRs that you are hiring at that point.
-
12:38Scaling your digital footprintIts essential that your demand team is always working on finding the next engagement strategy to provide lift. So, the way to avoid diminishing returns is to ensure that your tactic mix isnt too narrow.
-
14:31SDRs migrating into other marketing rolesWhen people transition into other marketing roles from the SDR function, they bring with them working knowledge of the hustle. And they become that bridge between marketing and sales.
Quotes
-
"I think the most fundamental thing that I've learned by costly experience is about scaling from the top of the funnel down, not by rolling the Excel rows to the right." - Andrew Davies
-
"If you've got a proper top of funnel process, it's something that increments over time. And those payoffs come over multiple quarters and multiple years." - Andrew Davies
-
"The SDR function is a short-term pipeline building function. Put some resources on the ground and hopefully within six months youll be seeing pipeline being generated within some of those other functions." - Andrew Davies
-
"It's your top of funnel content plays and your brand plays that increments over a longer period of time. But, it's essential for building an audience, a pool to fish out of a year or two out." -Andrew Davies
-
"The demand gen team has a responsibility to ensure there's a portion of their time and budget allocated to finding the next tactic, channel, etc. that will give us lift beyond where we are right now." - Andrew Davies
-
"One of the things that I found in a couple of businesses I've walked into is people have reached that moment of diminishing returns because they have had a too narrow tactic mix." - Andrew Davies
- Part 1 Scaling Marketing Teams The Right Way — Andrew Davies // Paddle
- Part 2The Importance Of Strategic Narrative — Andrew Davies // Paddle
Up Next:
-
Part 1Scaling Marketing Teams The Right Way — Andrew Davies // Paddle
Andrew Davies, Chief Marketing Officer at Paddle, talks about how to scale marketing operations successfully. While there isn’t just a single playbook for hiring and scaling your marketing operations, there are ways to do it that aren’t costly and yield great results. Paddle has been able to scale very quickly over the last five years using simple tactics to do so. Today, Andrew discusses scaling marketing teams the right way.
-
Part 2The Importance Of Strategic Narrative — Andrew Davies // Paddle
Andrew Davies, Chief Marketing Officer at Paddle, talks about how to scale marketing operations successfully. While there isn’t just a single playbook for hiring and scaling your marketing operations, there are ways to do it that aren’t costly and yield great results. Paddle has been able to scale very quickly over the last five years using simple tactics to do so. Today, Andrew discusses scaling marketing teams the right way.
Play Podcast
