Scaling client revenue through technology — Sunir Shah // AppBind
- Part 1 Scaling client revenue through technology — Sunir Shah // AppBind
- Part 2Monetizing SaaS bundles — Sunir Shah // AppBind
Show Notes
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02:10What is the balancing act agencies need to play between margins and client supporting technology?As consultancies and agencies, it is our work to take care of processes for our clients. Unfortunately, as the subscription model has grown, it has become difficult for them to deliver whole solutions. In turn, it affects their profit margins.
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09:49How does AppBind work to solve this challenge?AppBind puts agencies in a position where they can deliver whole solutions. One sentence description of topic/idea
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13:50What is your role in enabling tech stacks for clients?Clients want a whole solution. Through AppBind, agencies can offer these solutions without requiring clients to look for part of the solution on their own.
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16:43What has your experience been generally speaking about people's recognition of the fact that you're leaving behind an infrastructure?Agencies want to be their clients revenue-generating systems and not just the labor.
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22:10Are clients cognizant of the fact that agencies are coming in and architecting their rev tech stacks or whatever tech stack they're working on?There are two cases. For B2B venture-backed companies, they want control over their entire funnel. While most companies outside the tech world might not have the internal expertise and want you to control and architect their tech stacks. They are cognizant and they often want it.
Quotes
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“The work of a consultant is to take care of their clients. Sell them calm. Bring things back under control.” Sunir Shah
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“You think that Silicon Valley is gonna change all of human contracting with subscriptions? No, they just broke it.” Sunir Shah
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“What AppBind does is it allows you to time and material invoice these subscriptions.” Sunir Shah
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“If you're gonna build up the revenue pipeline, right. You gotta be a revenue generator right. For your clients.” Sunir Shah
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“The internet is a constantly changing marketing machine. You need to have permission to bring in whatever tools are necessary to deliver that result.” Sunir Shah
- Part 1 Scaling client revenue through technology — Sunir Shah // AppBind
- Part 2Monetizing SaaS bundles — Sunir Shah // AppBind
Up Next:
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Part 1Scaling client revenue through technology — Sunir Shah // AppBind
Founder and CEO at AppBind, Sunir Shah, discusses the role of agencies in enabling tech stacks for their clients. While agencies are contracted to offer whole solutions to their clients, they might find themselves bottlenecked along the way due to subscriptions that are controlled by their clients. Today, Sunir talks about how AppBind helps agencies and consultants navigate this situation.
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Part 2Monetizing SaaS bundles — Sunir Shah // AppBind
Founder and CEO at AppBind, Sunir Shah, discusses how AppBind makes it easier for agencies to make new offerings to clients. Agencies need to go beyond providing labor to their clients. They need to position themselves as experts in providing full-scale marketing support. Today, Sunir talks to us about how AppBind has been able to monetize SaaS bundles to offer more value while earning more profit.
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