Finding Senior-level marketing resources — Sheila Kloefkorn // KEO Marketing

To be considered a senior level marketing talent, one must possess a variety of skills and expertise. In order to have an effective marketing strategy, it is essential to have specialists who understand the various elements of marketing and can apply them in the most effective way. Listen to Sheila Kloefkorn, CEO and President of KEO Marketing, as she discusses how to find senior-level marketing resources.
About the speaker

Sheila Kloefkorn

KEO Marketing

 - KEO Marketing

Sheila Kloefkorn is CEO and President at KEO Marketing

Show Notes

  • 01:34
    What does it mean to be senior level marketing talent?
    Senior level marketing talent are people who have subject matter expertise and certifications to go with it. Along with enough years of experience that they've done enough different kinds of campaigns to be successful.
  • 02:31
    The importance of having specialists in marketing.
    If you're not thinking about having specialists, who are deeply experienced in the things you want to do, you won't be able to scale as fast.
  • 09:12
    Leveraging agencies for senior level talent.
    Outsourcing is a great way with senior level people, combined with whichever senior level people you have. Or even high potential people that you have to fill out your dream team.
  • 09:58
    How to get the right attributes in a hire?
    I think in the future that's really what's going to make the difference if you don't hold yourself in a box for how you hire. But you're creative about thinking.

Quotes

  • "What happens, especially these days in marketing, is that people tend to jump jobs quite frequently as a way to increase pay or what have you. And it's often hard to find consistency in people to bring on. So in our agency, we offer fractional SMO services plus senior level talent that can be plugged into an existing company to fill those gaps." - Sheila Kloefkorn

  • "If you're not thinking about having specialists, who are deeply experienced in the things you want to do, you're not going to scale as fast. You need people who've done all kinds of advertising. They've done programmatic advertising, they've done Pay Per Click advertising, they've done social advertising. And that they understand not just how to manage clicks, but they understand at a senior level, what does that content need to be about? What's actually going to convert? And can they react adequately when the algorithms change? Because they change every day." - Sheila Kloefkorn

  • "And so thinking about senior level people, you need to ask yourself three things. Can they do this strategy? Are they certified enough that they've hit a threshold of being of actually having the experience, understanding how all these various platforms work? And have they experienced failures before? And how would they handle those things? That's what differentiates a high potential person from a senior person." - Sheila Kloefkorn

  • "I think there's some saturation in some industries as it relates to SaaS platforms. Like, for example, in real estate, there didn't used to be very many SaaS platforms in real estate. And now there seems to be a platform for everything. So there are lots of industries where it's starting to get more saturated. And I think it's true of all industries as they mature. And we live in an age when software is the way to deliver most business. " - Sheila Kloefkorn

  • "I think if you are in SaaS, you need to think about what does an industry needs and how can you fulfill an area that isn't yet mature? I think people would be crazy to come up with a new CRM right now. Like Salesforce, HubSpot, you know, there's thousands of CRMs out there. But I have the pleasure to know of quite a few different pieces of software out there that are really doing incredibly cool things and their marketing challenges. They don't have something like it to pin to when they try to describe what they do." - Sheila Kloefkorn

About the speaker

Sheila Kloefkorn

KEO Marketing

 - KEO Marketing

Sheila Kloefkorn is CEO and President at KEO Marketing

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