What is a connected RevTech stack? — Don Otvos // LeanData

Revenue leaders constantly have to decide between what is efficient and will drive growth. That's precisely what choosing between a best-of-breed rev ops stack and a monolith stack is. But the key to having the best of both worlds is building a connected Revtech stack. What is it, and what does it mean for the future? Join the conversation as Don Otvos, VP of Business Development & Alliances, LeanData, discusses the connected rev tech stack.
About the speaker

Don Otvos

LeanData

 - LeanData

Don Otvos is VP of Business Development & Alliances at LeanData

Show Notes

  • 02:27
    What is a connected rev ops tech stack?
    A monolith rev ops tech stack over the best-of-breed approach comes with the consequences of needing a connected rev ops tech stack. What is it, and what does it mean for you?
  • 03:54
    Examples of connected rev ops tech stack
    For instance, a connected Martech stack would be WordPress connected to marketing automation and a CRM.
  • 06:55
    The future of the connected stack
    Beyond app connection and data sharing, the future of the connected tech stack will involve signal sharing that will trigger plays in different apps to move the customer along in their journey.
  • 10:05
    Its not enough to have your apps connected like many vendors promise
    You also need to have a connected stack where actions are triggered in the right place at the right time.
  • 12:31
    Rev ops communities to join for ongoing learning and insights
    Keep the conversation going in communities like your modern sales pros, trailblazer community, pavilion, wizard of ops, and more. There are a lot of different rev ops communities that exist that have good discussions.

Quotes

  • "The connected rev tech stack is where you have, you know, these pieces of tech talking to each other efficiently, right? You, you have it generating, you know, you have these pieces of tech that are generating the signals that you want to reflect in other pieces of, of your tech stack and have them maybe take actions based on those signals that you see that that's really what the basis of a connected revs tech stack is." - Don Otvos

  • "You could have your sales engagement platform, like an outreach, a SalesLoft connected to your CRM. And then, on the back end, maybe you connect it to a financial platform, like an E R P, like a NetSuite. You think about the sales process starting from prospecting sales engagement. You know, you want to make sure all that data is pushed into Salesforce once the deal closes, you want to have all that information that you collected on the front end reflected in, in the back end as you go to invoice that customer." - Don Otvos

  • "The vision of the connected stack is to transact and execute those plays based on those signals and have that right action come from the right person at your organization at the right time. That's, that's the vision of the connected stack in my mind." - Don Otvos

  • "So where do we drive all of our actions through? We drive it through the data that we see that resides in the CRM, which is Salesforce. You need to have all these applications connected to your CRM and then have a way to drive the signals, to turn into actions in these other applications, using CRM as your hub. That is the future of what a, you know, ideal rev tech stack looks like." - Don Otvos

About the speaker

Don Otvos

LeanData

 - LeanData

Don Otvos is VP of Business Development & Alliances at LeanData

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