Breaking Out of Facebook’s Walled Garden — Dave Fink // Postie
- Part 1Quantizing Your Mailbox — Dave Fink // Postie
- Part 2 Breaking Out of Facebook’s Walled Garden — Dave Fink // Postie
- Part 3Marketing Platforms: The Next Generation — Dave Fink // Postie
Show Notes
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02:18How a walled garden worksA walled garden refers to a marketing or ad platform that gives you access to users within the platform's ecosystem. Facebook and Google have built walled gardens in terms of the control of the advertising space.
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06:57Strategies for breaking out of walled gardensInvest in other channels outside Facebook and Google. Ultimately, its about creating a good product or service, then diversifying the channels used to communicate and distribute to consumers.
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12:57Facebooks business philosophy vs Googles business philosophyIn general, Google has led the way in privacy and data security and always taken a consumer-first approach. On the contrary Facebook doesnt do right by consumers or advertisers.
Quotes
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"When you're a walled garden, you control everything, including much of how pricing works and much of how targeting works." - Dave Fink
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"If you want to build a successful company, the best path is building a great product or service first. Then it becomes understanding what makes your product or service have value." - Dave Fink
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"The way you break away from walled gardens is you have to force your marketing and web generating teams to think beyond the obvious channels." - Dave Fink
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"One thing that holds true is you have a product or service that is offering value. How it gets into the hands of the consumer and how you tell your story can change depending on their interaction with media." - Dave Fink
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"I can't tell you the number of times, our clients say, iOS 14, turned Facebook from working to not working. If 80% of your demand gen on budget is on Facebook, that's a problem." - Dave Fink
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"Allocate some portion of your marketing budget to constantly testing and evaluating additional channels so that you end up in a place where you don't have a singular fail point." - Dave Fink
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"I'm not the biggest fan of the government stepping in and playing the antitrust rule. But, if there's ever been a case for that, it's Facebook. They've kind of proven that they want to own everything." - Dave Fink
- Part 1Quantizing Your Mailbox — Dave Fink // Postie
- Part 2 Breaking Out of Facebook’s Walled Garden — Dave Fink // Postie
- Part 3Marketing Platforms: The Next Generation — Dave Fink // Postie
Up Next:
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Part 1Quantizing Your Mailbox — Dave Fink // Postie
Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. With everything that has happened over the past two years, more of us have been at home. And with Facebook and Google becoming increasingly more expensive to advertise on, marketers have turned back to direct mail, using technology to make it relevant for 2022. Today, Dave discusses quantizing your mailbox.
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Part 2Breaking Out of Facebook’s Walled Garden — Dave Fink // Postie
Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. Marketers and advertisers have had to tackle the challenge of the diminishing returns coming from investments in Google and Facebook. While Google and Facebook have certainly been dominating the digital marketing space, it’s still up to marketers and advertisers to figure out how to grow their businesses efficiently. Today, Dave discusses breaking out of Facebook's walled garden.
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Part 3Marketing Platforms: The Next Generation — Dave Fink // Postie
Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. Over the years, marketing platforms have gone through drastic changes where they’ve gone from mainly television and radio to digital channels. While all the data produced has driven incredible amounts of innovation, illicit use of consumer data has led to government intervention among other things. Today, Dave discusses the next generation of marketing platforms.
Play Podcast
