What Apple’s Privacy policy tells us about the cookieless future — Brian Ko // AUDIENCEX
- Part 1Post-cookie SMB revenue generation — Brian Ko // AUDIENCEX
- Part 2 What Apple’s Privacy policy tells us about the cookieless future — Brian Ko // AUDIENCEX
- Part 3Marketing Attribution: MTA to MMM — Brian Ko // AUDIENCEX
Show Notes
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02:37Are Apples new data laws about consumer privacy?Apples new data laws are to protect consumer privacy. At the same time, they are trying to gain more control over the market share.
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04:09With both Android and Apple allowing consumers to restrict data when using applications, many marketers are losing valuable data. What can they do going forward?Marketers will have to find new ways to adapt going forward.
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05:20With this loss of data from applications and social media channels, will that affect the effectiveness of sales and marketing professionals?This loss of data will bring about new tactics and new strategies. For example, marketers will start relying on new channels like CTV (Connected TV).
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06:54What should marketers be worried about now that were entering a cookieMarketers will need to get creative and give their consumers reason to opt-in to sharing their data. Create a strong brand that their audiences will resonate with.
Quotes
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“Initially, I think something like, you know, 70% of people will opt-out, and that figure will continue to rise. But at some point, I think the tide will either hold steady or turn where I think when customers see the benefits, they may also choose to opt-in again. But that onus is on the marketers and brands to give them a reason to perhaps choose to do that.” - Brian Ko
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“A cookie-less and data-restricted world is narrowing the market down to the true fans who are most likely to interact with the brand.” Doug Bell
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“Not only are the app companies losing the data, but also companies like Facebook, these giants like Facebook and Snap are also hurting because they are no longer able to monetize information that they once held through the usage of their apps.” Brian Ko
- Part 1Post-cookie SMB revenue generation — Brian Ko // AUDIENCEX
- Part 2 What Apple’s Privacy policy tells us about the cookieless future — Brian Ko // AUDIENCEX
- Part 3Marketing Attribution: MTA to MMM — Brian Ko // AUDIENCEX
Up Next:
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Part 1Post-cookie SMB revenue generation — Brian Ko // AUDIENCEX
Chief Commercial Officer at AUDIENCEX, Brian Ko takes us through what a cookie-less future would look like for marketers and advertisers. Marketing strategies today rely heavily on third-party data. Fortunately or unfortunately, that is soon to end and we will need to adapt and restrategize. In this podcast, Brian Ko talks about what new strategies we can start using today.
Play Podcast -
Part 2What Apple’s Privacy policy tells us about the cookieless future — Brian Ko // AUDIENCEX
Chief Commercial Officer at AUDIENCEX, Brian Ko discusses what Apple’s new data-restrictive policies mean for the future of marketing and advertising. Both Apple and Android are taking measures to protect consumer privacy by leaving more control in the consumers’ hands. In today’s conversation, Brian Ko discusses how marketers can create a positive spin on this loss of key data.
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Part 3Marketing Attribution: MTA to MMM — Brian Ko // AUDIENCEX
Chief Commercial Officer at AUDIENCEX, Brian Ko discusses marketing attribution. In recent years, marketers have been using MTA to monitor the effectiveness of their marketing campaigns. With tougher laws on data sharing, many companies will have to take an MMM approach. In our podcast, Brian Ko discusses the effectiveness of an MMM approach over an MTA approach.
Play Podcast
