Post-cookie SMB revenue generation — Brian Ko // AUDIENCEX
- Part 1 Post-cookie SMB revenue generation — Brian Ko // AUDIENCEX
- Part 2What Apple’s Privacy policy tells us about the cookieless future — Brian Ko // AUDIENCEX
- Part 3Marketing Attribution: MTA to MMM — Brian Ko // AUDIENCEX
Show Notes
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02:13Why is the death of thirdThe death of third-party cookies offers consumers more privacy and control and ultimately will improve their online experience.
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03:20What does a cookieFor marketers who rely heavily on cookie data to inform decisions, a cookie-less future can be frightening. However, marketers will eventually adapt.
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05:12What is the motivation behind Google deprecating cookies on the Chrome browser?Consumer fears about how their data is being utilized are one of the biggest reasons for the shift. Google might also want to control how its data is being used.
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07:31What counterMarketers will have to rely on old marketing techniques. Branding, for example, will be a large part of their strategies to create awareness and improve interactions.
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09:45What are other dataMarketers can utilize and test out strategies with the first-party data that they already have and will always control.
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11:48What other strategies are out there?Marketers should also take an omnichannel approach and not only rely on social and search channels.
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12:36What are examples of these overlooked channels?The consumer journey is not the same for all businesses. So marketers will have to take a look at how their potential customers interact with their brand online and offline for that full channel mix.
Quotes
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“Life for marketers will continue on post cookie deprecation.” - Brian Ko
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“With better branding comes a better performance journey.” Brian Ko
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“In a post-cookie future, marketers need to utilize and deploy their first-party data in actionable campaigns” Brian Ko
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“For the digital marketers out there, there's a treasure trove of information in those email databases about people that are interested and have shown intent.” Doug Bell
- Part 1 Post-cookie SMB revenue generation — Brian Ko // AUDIENCEX
- Part 2What Apple’s Privacy policy tells us about the cookieless future — Brian Ko // AUDIENCEX
- Part 3Marketing Attribution: MTA to MMM — Brian Ko // AUDIENCEX
Up Next:
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Part 1Post-cookie SMB revenue generation — Brian Ko // AUDIENCEX
Chief Commercial Officer at AUDIENCEX, Brian Ko takes us through what a cookie-less future would look like for marketers and advertisers. Marketing strategies today rely heavily on third-party data. Fortunately or unfortunately, that is soon to end and we will need to adapt and restrategize. In this podcast, Brian Ko talks about what new strategies we can start using today.
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Part 2What Apple’s Privacy policy tells us about the cookieless future — Brian Ko // AUDIENCEX
Chief Commercial Officer at AUDIENCEX, Brian Ko discusses what Apple’s new data-restrictive policies mean for the future of marketing and advertising. Both Apple and Android are taking measures to protect consumer privacy by leaving more control in the consumers’ hands. In today’s conversation, Brian Ko discusses how marketers can create a positive spin on this loss of key data.
Play Podcast -
Part 3Marketing Attribution: MTA to MMM — Brian Ko // AUDIENCEX
Chief Commercial Officer at AUDIENCEX, Brian Ko discusses marketing attribution. In recent years, marketers have been using MTA to monitor the effectiveness of their marketing campaigns. With tougher laws on data sharing, many companies will have to take an MMM approach. In our podcast, Brian Ko discusses the effectiveness of an MMM approach over an MTA approach.
Play Podcast
