Post-cookie SMB revenue generation — Brian Ko // AUDIENCEX

Chief Commercial Officer at AUDIENCEX, Brian Ko takes us through what a cookie-less future would look like for marketers and advertisers. Marketing strategies today rely heavily on third-party data. Fortunately or unfortunately, that is soon to end and we will need to adapt and restrategize. In this podcast, Brian Ko talks about what new strategies we can start using today.
About the speaker

Brian Ko

AUDIENCEX

 - AUDIENCEX

Brain is Chief Commercial Officer at AUDIENCEX

Show Notes

  • 02:13
    Why is the death of third
    The death of third-party cookies offers consumers more privacy and control and ultimately will improve their online experience.
  • 03:20
    What does a cookie
    For marketers who rely heavily on cookie data to inform decisions, a cookie-less future can be frightening. However, marketers will eventually adapt.
  • 05:12
    What is the motivation behind Google deprecating cookies on the Chrome browser?
    Consumer fears about how their data is being utilized are one of the biggest reasons for the shift. Google might also want to control how its data is being used.
  • 07:31
    What counter
    Marketers will have to rely on old marketing techniques. Branding, for example, will be a large part of their strategies to create awareness and improve interactions.
  • 09:45
    What are other data
    Marketers can utilize and test out strategies with the first-party data that they already have and will always control.
  • 11:48
    What other strategies are out there?
    Marketers should also take an omnichannel approach and not only rely on social and search channels.
  • 12:36
    What are examples of these overlooked channels?
    The consumer journey is not the same for all businesses. So marketers will have to take a look at how their potential customers interact with their brand online and offline for that full channel mix.

Quotes

  • “Life for marketers will continue on post cookie deprecation.” - Brian Ko

  • “With better branding comes a better performance journey.” Brian Ko

  • “In a post-cookie future, marketers need to utilize and deploy their first-party data in actionable campaigns” Brian Ko

  • “For the digital marketers out there, there's a treasure trove of information in those email databases about people that are interested and have shown intent.” Doug Bell

About the speaker

Brian Ko

AUDIENCEX

 - AUDIENCEX

Brain is Chief Commercial Officer at AUDIENCEX

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