Securing venture funding — Karthik Suresh // Ignition
- Part 1Leading product development at early stage startups vs tech giants — Karthik Suresh // Ignition
- Part 2Avoiding Bottlenecks with Product Launches — Karthik Suresh // Ignition
- Part 3 Securing venture funding — Karthik Suresh // Ignition
Show Notes
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02:09When to approach venture capital investorsValidate the pain-point with potential users and create a prototype. If you believe that your product has the ability to rapidly grow year over year, then you can approach venture capitalists.
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04:25Pre seed funding and acceleratorsPre-seed funding is typically raised through friends and family. Many start-ups go the accelerator route to avoid the pain of fundraising, as accelerators have connections to almost every VC firm.
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08:08Pitching for venture capital fundingAfter figuring out your business process, determine the resources needed to build and sell the product. Outline the problem the product solves, your GTM strategy, and the amount required.
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11:34Tips and tricks for winning over investorsOne of the skills needed to secure investor funding is the ability to create the fear of missing out. So, its about trust and relationship building, and painting these investments as grand opportunities for success.
Quotes
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"If you're going after a large market with a product that has the potential to grow five X, three X, and two X consistently year over year, that's when you approach venture capital investors." - Karthik Suresh
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"Even before you approach VCs, have an MVP, or a prototype of your product. Research your target users and talk to at least like 50 potential users and actually validate the pain-point." - Karthik Suresh
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"Once you get onto the venture capital treadmill, there is no return. You need to grow fast, sell fast, grow bigger, and raise more money at higher valuation." - Karthik Suresh
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"When you fundraise at an early stage, a lot of it is just storytelling. A lot of it is about creating FOMO. It's this fear of missing out." - Karthik Suresh
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"You need to have 30 to 40 meetings over a 2 - 3 week period, to be able to drive home, if you don't invest, we have this other investor waiting to invest." - Karthik Suresh
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"The trust building, relationship building, marketing, and FOMO generation; those are the skills you need at the early stage of the company to raise successful funding." - Karthik Suresh
- Part 1Leading product development at early stage startups vs tech giants — Karthik Suresh // Ignition
- Part 2Avoiding Bottlenecks with Product Launches — Karthik Suresh // Ignition
- Part 3 Securing venture funding — Karthik Suresh // Ignition
Up Next:
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Part 1Leading product development at early stage startups vs tech giants — Karthik Suresh // Ignition
Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. Product management at early stage startups differs incredibly from product management at an established company. However, while the day-to-day duties are different, product leaders within mature organizations will still find themselves leaning on similar skill sets they would have leaned on at the start up level. Today, Karthik discusses leading product development at early stage startups vs tech giants.
Play Podcast -
Part 2Avoiding Bottlenecks with Product Launches — Karthik Suresh // Ignition
Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. Generally, product launches involve a number of teams and it is crucial that they’re aligned to avoid potential bottlenecks. However, having a clear launch process that is known to engineering, product, and marketing teams is the best way to avoid those bottlenecks and find launch success. Today, Karthik discusses avoiding bottlenecks with product launches.
Play Podcast -
Part 3Securing venture funding — Karthik Suresh // Ignition
Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. At the early stage of any company, funding is vital, but it is essentially based on faith you’ll succeed. However, when thinking about venture capital investment, there’s a lot a company has to consider, especially its ability to grow rapidly and provide returns for investors. Today, Karthik discusses securing venture funding.
