Avoiding Bottlenecks with Product Launches — Karthik Suresh // Ignition
- Part 1Leading product development at early stage startups vs tech giants — Karthik Suresh // Ignition
- Part 2 Avoiding Bottlenecks with Product Launches — Karthik Suresh // Ignition
- Part 3Securing venture funding — Karthik Suresh // Ignition
Show Notes
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01:36What to consider before a product launchStart by defining your target user or persona. Then, think about appropriate positioning, messaging, distribution channels, and pricing for your target users.
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05:03How to avoid product launch bottlenecksYou must have a product launch framework to avoid bottlenecks. Having a clear, repeatable GTM process keeps stakeholders on the same page and messaging remains consistent.
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07:29Aligning product, engineering, and marketing teams for product launchesEngineering and product teams should know what a high-quality launch process looks like. Ultimately, marketing must be kept in the loop regarding any adjustments to the product launch timeline.
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10:38Handling different types of product launchesCompanies should have different tiers for depending on the type of launch. Educate all stakeholders on the tiering process to ensure alignment across the board.
Quotes
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"Email open rate is 50%-60%. Just sending an email is not a launch. You need to have a multi-channel approach where you can follow your customers or potential users wherever they are." - Karthik Suresh
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"If it's a brand new product category, you shouldn't be investing in SEO because people are not searching for your product. You should probably invest in a lot of content marketing." - Karthik Suresh
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"If youre entering a very crowded market, maybe the best channel is to get a list of your competitors customers and just email them a 50% discount to get them onto your product." - Karthik Suresh
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"Tier one is a major product launch. You need at least 90 days to plan this launch. There are multiple channels, including media events, PR, and everything you can think of." - Karthik Suresh
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"At Facebook Reality Labs, the biggest launch bottleneck was the absence of a clear go to market process. Because of that, not all the stakeholders were on the same page." - Karthik Suresh
- Part 1Leading product development at early stage startups vs tech giants — Karthik Suresh // Ignition
- Part 2 Avoiding Bottlenecks with Product Launches — Karthik Suresh // Ignition
- Part 3Securing venture funding — Karthik Suresh // Ignition
Up Next:
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Part 1Leading product development at early stage startups vs tech giants — Karthik Suresh // Ignition
Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. Product management at early stage startups differs incredibly from product management at an established company. However, while the day-to-day duties are different, product leaders within mature organizations will still find themselves leaning on similar skill sets they would have leaned on at the start up level. Today, Karthik discusses leading product development at early stage startups vs tech giants.
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Part 2Avoiding Bottlenecks with Product Launches — Karthik Suresh // Ignition
Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. Generally, product launches involve a number of teams and it is crucial that they’re aligned to avoid potential bottlenecks. However, having a clear launch process that is known to engineering, product, and marketing teams is the best way to avoid those bottlenecks and find launch success. Today, Karthik discusses avoiding bottlenecks with product launches.
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Part 3Securing venture funding — Karthik Suresh // Ignition
Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. At the early stage of any company, funding is vital, but it is essentially based on faith you’ll succeed. However, when thinking about venture capital investment, there’s a lot a company has to consider, especially its ability to grow rapidly and provide returns for investors. Today, Karthik discusses securing venture funding.
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