Part 2 Latest RevTech Trends — Don Otvos // LeanData (copy)

Don Otvos, VP of Rev Ops at LeanData, talks about the latest rev tech trends and the curse of the brittle rev tech stack. The martech world is no stranger to acquisitions. But not all acquisitions will benefit the end-users, and when considering opting into a single platform for Rev Ops, it’s key to ensure your vendor purchases the best of breed. Today, Don discusses the curse of the brittle rev tech stack.
About the speaker

Don Otvos

LeanData

 is a little camera shy

Don Otvos is VP of Revenue Operations at LeanData

Show Notes

  • 01:48
    Early signs of a brittle revenue tech stack
    Its essential to have a single source of truth that everything else is built on. However, that data is very foundational and if theres an issue with it, many issues will pop up down the line.
  • 04:06
    Coding and tech stacks
    For fast moving organizations, static coding like Apex creates challenges because changes can be made without changing the code. This slows down the implementation of changes and requires an Apex expert.
  • 05:27
    SLAs and Rev Ops teams
    Understanding how quickly your Rev Ops teams can get something done is important. Its also critical to understand the reason why it's going to take the amount of time that it does.
  • 08:40
    Best of breed vs single platform vendors
    To be high performing, its better to invest in best of breed tech vs being stuck with a single platform. That way, youre only paying for whats best and not compromising to keep a single vendor.
  • 11:53
    Single platforms resulting in brittle tech stacks
    It really boils down to how these companies go about acquisitions. If they are choosing to buy best of breed companies and technology, that indicates good things.

Quotes

  • "When you see the cascading effects from things you could have solved by making the right decision early, that indicates to me you have a brittle tech stack." - Don Otvos

  • "You should always have a single source of truth, and the data you're using needs to be foundational. If you have a crack in that foundation, you'll have major problems down the line." - Don Otvos

  • "If you want to be nimble and move quickly, you probably don't want to have a ton of Apex to manage in your Salesforce CRM." - Don Otvos

  • "You don't want to set that precedent of turning things around in less than a day where it could end up taking a day or longer. It's always a matter of setting the right expectations." - Don Otvos

  • "If I can explain to you that what youre asking for isn't going to take four weeks, but have other projects, you're going to be okay with it because you understand where it lies priority wise." - Don Otvos

  • "If you want to be a high performing organization, you want to have the flexibility of buying the best of what's out there. And not getting stuck with something that's part of a Frankenstein organization." - Don Otvos

  • "Its a lot easier to have to work with one vendor versus several vendors. But you have to be careful that you're still getting everything you need in that organization's offerings." - Don Otvos

  • "If the company that you're consolidating on is making the purchases of the best of breed that's out there, that's a good sign." - Don Otvos

About the speaker

Don Otvos

LeanData

 is a little camera shy

Don Otvos is VP of Revenue Operations at LeanData

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