Latest RevTech Trends — Don Otvos // LeanData (copy)

Don Otvos, VP of Rev Ops at LeanData, talks about the latest rev tech trends and the curse of the brittle rev tech stack. In today’s economic climate many companies are focused on reducing their spend and that includes looking at their tech stack to see what’s truly providing value. However, companies must be careful not to get rid of technology they’ll just end up having to repurchase because it’s so essential to their business. Today, Don discusses the latest rev tech trends.
About the speaker

Don Otvos

LeanData

is a little camera shy

Don Otvos is VP of Revenue Operations at LeanData

  • Part 1 Latest RevTech Trends — Don Otvos // LeanData (copy)

Show Notes

  • 02:01
    Revenue tech stack consolidation in 2022
    As a result of economic conditions, companies are being more careful about their tech spend. Theyre also trying to determine if theyre getting the full value from their current tech stack.
  • 03:31
    Rev tech consolidation mistakes made in 2020
    There are instances where companies did away with technology that was actually critical to their operations. And, replacing those solutions was expensive.
  • 04:50
    The current state of Rev Ops tech stacks
    Nowadays, much of the tech in rev tech stacks is fundamental. Moreover, revenue professionals have a better understanding of the tech they need to do their jobs well.
  • 06:21
    The commoditization of conversation intelligence tools
    Theres a lot being incorporated into conversation intelligence tools like forecasting and AI. However, whats needed is simply the ability to record, transcribe and share meetings within the organization.
  • 08:37
    The transition from Marketo to HubSpot
    Marketo has experienced a halt in innovation after being acquired by Adobe. On the other hand, HubSpot continues to innovate in terms of marketing automation, unlike Marketo.
  • 11:12
    Adding back users vs reintegrating technology back into a stack
    Cutting down on the number of users to cut spend on tech is better than completely removing the tech in some cases. Afterall, its easier to add back users than it is to reintegrate the tech from scratch.

Quotes

  • "A lot of tech has matured to the point where, if you ask a rev professional what are the top five things you need? They can list it off, and youd get a wide set of agreement on what those things are." - Don Otvos

  • "If youre looking to buy a marketing platform, what are you going to look for? You're gonna look for the vendor that's doing that type of innovation. And, that's what I see with HubSpot, not Marketo." - Don Otvos

  • "If you completely wipe out an entire technology from your tech stack, and then you have people grumbling, it becomes a lot more of a hill to climb to bring something back in, relaunch it and reintegrate it." - Don Otvos

  • Part 1 Latest RevTech Trends — Don Otvos // LeanData (copy)
About the speaker

Don Otvos

LeanData

is a little camera shy

Don Otvos is VP of Revenue Operations at LeanData

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  • Current Podcast

    Part 1Latest RevTech Trends — Don Otvos // LeanData (copy)

    Don Otvos, VP of Rev Ops at LeanData, talks about the latest rev tech trends and the curse of the brittle rev tech stack. In today’s economic climate many companies are focused on reducing their spend and that includes looking at their tech stack to see what’s truly providing value. However, companies must be careful not to get rid of technology they’ll just end up having to repurchase because it’s so essential to their business. Today, Don discusses the latest rev tech trends.