Breaking digital silos — Katy Keim // LQ Digital
- Part 1Impracticality of data science — Katy Keim // LQ Digital
- Part 2 Breaking digital silos — Katy Keim // LQ Digital
- Part 3Unit economics for digital — Katy Keim // LQ Digital
Show Notes
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02:07What does a digital silo look like?When building a digital marketing team, youll have a paid search manager, social media manager, creative team, marketing analyst, affiliate manager, etc. Each of these individuals will have their own goals, channel tactics, channel measurement, and channel spend that they manage.
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03:06Because all these individuals have their own data sets, how do you thread them together?It can get difficult, especially when it comes to moving different teams budgets to achieve the best financial outcome.
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04:40What common language or goals do you use to connect the different channels/silos?At LQ, we say segments before channels. We work to first understand who our target customer is.
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06:57Do all the different channels have commonalities when measuring success metrics?Yes. We typically go for the channels that deliver the highest returns for the customer.
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09:20How do you help different customers manage change?Have discussions with your clients, and present them with all their alternatives.
Quotes
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“I have no affinity to any of these channels. I'm looking for who is gonna deliver the return that improves upon last quarters return for our customers.” Katy Keim
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“I do not like to have one option. And I don't think anyone does.” Katy Keim
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“Let's have a practical view of what it is you're trying to do when you're trying to make your channels work together.” Doug Bell
- Part 1Impracticality of data science — Katy Keim // LQ Digital
- Part 2 Breaking digital silos — Katy Keim // LQ Digital
- Part 3Unit economics for digital — Katy Keim // LQ Digital
Up Next:
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Part 1Impracticality of data science — Katy Keim // LQ Digital
CEO of LQ Digital, Katy Keim discusses the impracticality of data science. In a data-driven world, data is used for better decision-making that results in better outcomes. Fortunately, in today’s society there is no shortage of data. The task for data science teams is to make sure that they are building models that are practical and easy to implement. Today, Katy discusses how your data science team can easily tackle this.
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Part 2Breaking digital silos — Katy Keim // LQ Digital
CEO of LQ Digital, Katy Keim, discusses why it’s important to break down the walls between the different digital marketing channels. Teams that work in silos tend to have different goals and different measurements of success. This makes it difficult to align their goals for the overall success of the customer. Today, Katy discusses how to break down these silos and why it’s important.
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Part 3Unit economics for digital — Katy Keim // LQ Digital
CEO of LQ Digital, Katy Keim, highlights the basic unit economics your digital marketing team should be focusing on. Unit economics play an important role in helping you assess the economic impact of your digital marketing efforts. Understanding them and understanding how to calculate them will help you find tactics that are generating the highest return on investment. Today, Katy explains them and why they are important
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