Scaleup Marketing strategies — Rahul Chauhan // Foresight Digital
- Part 1Forecasting startup scaling success — Rahul Chauhan // Foresight Digital
- Part 2Assessing Startup the Customer Lifetime Value — Rahul Chauhan // Foresight Digital
- Part 3 Scaleup Marketing strategies — Rahul Chauhan // Foresight Digital
Show Notes
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01:53What are examples of scaleup marketing strategies?Acquisition and retention marketing strategies are two pieces that should be prioritized by all startup founders. Although different, the two strategies are equally important and should also integrate.
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05:47Is it the norm for startups in their 4th or 5th iteration to still require scaleup marketing strategies?Customer behaviors are ever-changing, it is, therefore, important to keep adapting your strategies to better suit those changes. That means its normal for startups to keep changing their marketing strategies as required.
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08:51It is a lot easier to retain a customer than to acquire a new one. That being said, do retention marketing strategies evolve as much as acquisition marketing strategies?Whether its acquisition or retention, its important to engage with your customer/potential customer in a way that appeals to them. What works today, might not be whats needed tomorrow, and that means you need to continually test and adapt.
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11:45Whats one key takeaway to help startups/founders drive growth?In order to drive growth, always think from your customers perspective.
Quotes
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“Find the right social platform where you have audiences that are already engaged with the category that your product is in and target those audiences based on the things that they like.” Rahul Chauhan
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“Determine how often you need to engage with this customer, not necessarily to get them to convert but to get them to continue consideration and awareness of your brand post-purchase.” Rahul Chauhan
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“In order to drive fast growth, always think from your customer's perspective, your persona's perspective“.” Rahul Chauhan
- Part 1Forecasting startup scaling success — Rahul Chauhan // Foresight Digital
- Part 2Assessing Startup the Customer Lifetime Value — Rahul Chauhan // Foresight Digital
- Part 3 Scaleup Marketing strategies — Rahul Chauhan // Foresight Digital
Up Next:
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Part 1Forecasting startup scaling success — Rahul Chauhan // Foresight Digital
Managing Director at Foresight Digital, Rahul Chauhan, discusses how your startup can progress to a scaleup. Apart from having the right product-market fit, factors like planning, hiring, management, and organization cannot be overlooked. In this episode, we look at how these factors play into your overall growth strategy.
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Part 2Assessing Startup the Customer Lifetime Value — Rahul Chauhan // Foresight Digital
Managing Director at Foresight Digital, Rahul Chauhan, discusses how to assess a startup’s customer lifetime value. By identifying who your valuable customers are, you are better able to position your product in a way that builds trust with your potential customers. In our podcast today, we dive into customer lifetime value and how you can leverage this metric for success
Play Podcast -
Part 3Scaleup Marketing strategies — Rahul Chauhan // Foresight Digital
Managing Director at Foresight Digital, Rahul Chauhan, dive into scaleup marketing strategies for startups. Whether you are at the seed stage, or you have already scaled, your customer should be the biggest driver of all your marketing decisions. Rahul Chauhan, Managing Director at Foresight Digital explores the two major scaleup marketing strategies and how your customer can influence both
