Predictions for AR adoption & monetization — Faisal Galaria // Blippar

Faisal Galaria, CEO at Blippar, discusses trends in augmented reality. Whether it’s Facebook, Apple, or someone else who is bringing AR glasses to market, AR glasses are expected to make augmented reality a part of everyday life. Many anticipate that they’ll allow us to have a very different type of AR experience as opposed to the current AR experience through smartphones. Today, Faisal talks about predictions for AR adoption and monetization in the future.
About the speaker

Faisal Galaria

Blippar

 - Blippar

Faisal Galaria is CEO at Blippar

Show Notes

  • 02:19
    Adoption of augmented reality experiences into everyday experiences
    Gen Z already interacts with AR on a daily basis. However, when AR glasses are launched, that will likely be the tipping point for the overall adoption of augmented reality experiences.
  • 04:41
    5G and 3D, immersive experiences
    5G is the latest telecommunications network standard, offering 100 times the bandwidth of 4G. So, its obvious that the telecom networks are facilitating more 3D and immersive experiences.
  • 07:01
    How the increasing acceptance of QR codes has impacted AR
    QR code enabled menus and QR codes on packaging have helped drive AR acceptance. Furthermore, seeing things in 3D makes engagement and conversion much better.
  • 08:05
    The importance of context awareness in AR
    With the AR glasses experience, context awareness will ensure that you get useful information presented to you. Ultimately, its about augmenting the experiences rather than sensory overload.
  • 10:28
    How AR hardware will solve virtual assistant problems
    Alexa, and other virtual assistants often struggle in the context department. But AR hardware uses audio, visual, and location as data points to understand and provide contextually correct AR experiences.

Quotes

  • "In the same way we all carry a mobile phone today, we're on a path to all carrying AR glasses. And that will allow us to have a very different type of AR experience." - Faisal Galaria

  • "5G has 100 times the bandwidth of 4G, and 10 times less latency. And, this is allowing the telecoms networks to go to an experiential type of experience, which is 3D and immersive" - Faisal Galaria

  • "When youre cooking, you may want a video to be presented in augmented reality. What you don't want is this week's shopping list. So, understanding the context will be really important." - Faisal Galaria

About the speaker

Faisal Galaria

Blippar

 - Blippar

Faisal Galaria is CEO at Blippar

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