Democratization of Augmented Reality — Faisal Galaria // Blippar
- Part 1 Democratization of Augmented Reality — Faisal Galaria // Blippar
- Part 2Predictions for AR adoption & monetization — Faisal Galaria // Blippar
Show Notes
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01:43The difference between augmented and virtual realityAugmented reality superimposes digital content on the world around you. Virtual reality transports you out of the physical world to another space by obscuring your eyes and everything around you.
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02:46Hardware components for augmented realityAR enabled smartphones are used to experience augmented reality (AR). And, AR glasses are expected to take over in the next five to 10 years so users can stay immersed in the AR experience.
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04:32Why Google Glass failedAt the time of Google Glass launch, the technology wasnt available to accommodate its success. However, the global rollout of 5G and AR enabled smartphones are facilitating change.
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06:10Higher engagement rates with AR experiencesEngagement goes up when people are able to interact with a brand via AR experiences. Plus, conversions go up 40% vs traditional internet advertising or video.
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08:03Who is using augmented reality todayIn addition to FMCGs, AR use is increasing in gaming, education, training, and product launches. AR is the 3D way we'll experience content in the next generation of websites.
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09:43Real time data collection and AR experiencesIn addition to awareness building and marketing, AR provides a real-time view into who's interacting with your brand. And this data is helpful in terms of marketing and logistics.
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15:16Making interactions with augmented reality commonplaceGen Z already interacts with AR daily via platforms like Snapchat. However, the tipping point for AR will come when people are using AR glasses and always having AR on experiences.
Quotes
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"About 5 billion phones now have the native AR stack in the phone. So, almost every modern smartphone either has an AR kit or AR core natively in the phone." - Faisal Galaria
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"We expect that over the next five to 10 years, even more AR glasses will be around. And that will take over and create a more always on AR experience rather than having to pull out a phone all the time." - Faisal Galaria
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"10 years ago, when Blippar and Google Glass launched, it was just too early and there weren't enough of the plate tectonics coming together. But we're all seeing that changing very rapidly now." - Faisal Galaria
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"Our typical engagement for an AR experience is seven minutes. And, conversion goes up 40% versus traditional internet advertising or video." -Faisal Galaria
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"The next generation of websites will be 3D, immersive, and not confined to a small screen. Augmented reality is the 3D way in which we'll experience that content." - Faisal Galaria
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"Gen Zs are using AR over a billion times a day already. Whether that's on Snapchat, or other social networks, they're using filters, lenses, and augmented reality already." - Faisal Galaria
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"There's over a billion views a day on augmented reality already." - Faisal Galaria
- Part 1 Democratization of Augmented Reality — Faisal Galaria // Blippar
- Part 2Predictions for AR adoption & monetization — Faisal Galaria // Blippar
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Part 1Democratization of Augmented Reality — Faisal Galaria // Blippar
Faisal Galaria, CEO at Blippar, discusses trends in augmented reality. Over a billion augmented reality (AR) interactions are taking place per day already. While Google Glass emerged at a time when the technology and appetite weren’t there for AR, the rollout of 5G and AR enabled smartphones indicates that we are on the verge of AR becoming a common experience. Today, Faisal talks about democratization of augmented reality.
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Part 2Predictions for AR adoption & monetization — Faisal Galaria // Blippar
Faisal Galaria, CEO at Blippar, discusses trends in augmented reality. Whether it’s Facebook, Apple, or someone else who is bringing AR glasses to market, AR glasses are expected to make augmented reality a part of everyday life. Many anticipate that they’ll allow us to have a very different type of AR experience as opposed to the current AR experience through smartphones. Today, Faisal talks about predictions for AR adoption and monetization in the future.
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