Conversational Intelligence Chumps, Champs, & Challengers– Jordan Crawford // Blueprint
- Part 1 Conversational Intelligence Chumps, Champs, & Challengers– Jordan Crawford // Blueprint
Show Notes
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02:23Why is the conversational marketing software industry our first topic?The industry has evolved a lot over the years - and at an alarming rate. Conversational marketing software adds a lot of value to different businesses.
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04:32What do you think about drift?Drift is a great tool and seeing its evolution over time has been amazing.
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06:04What do you think about Qualified and their different approach?Qualified is going deeper into the chat space. They help companies focus on prospects that will drive the most revenue for the company by watching their behavior while they are on your site.
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08:19Why is HubSpot included in the mix?HubSpot is a basic tool that helps users perform basic functions. Its a way to get people to invest in their other services.
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11:32Is the core useYes. The tool you choose at the end of the day will depend on your companys needs. If you want to increase conversions, Hubspot might be the tool for you, while if you want to rout customers, Drift might be the better option.
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13:55Certain chat website features make you feel bombarded when you get on their page. What are they doing wrong?A lot of sales teams want to capture visitors' attention. They should instead be looking at what value they can give their customers.
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17:06What is your assessment of Service Bell?The biggest selling point for Service Bell is that it allows for live video conversations with website visitors. However, this feature should be used sparingly.
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19:33Who is your champ?Qualified is my champ. Although theyre a younger company, they provide an integrated chat experience that helps you talk to the right person. They are very intent-based.
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20:41Whos your challenger?Service Bell. Theyre doing something very different by leading with video. It has the ability to create a personalized experience.
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22:27Whats your take on HubSpot being a challenger?Hubspot is the true source of data and thats where the intelligence lies. They can do amazing things because they own the data
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25:07Who is your chump?HubSpot. Their features are meager.
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26:24Whats your take on Qualified one more time?Theyre tacked in the right direction. They understand the importance of intent.
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27:48What stands out for you among these companies?Trouble is brewing for Drift. Their installs are going down. They need to drive back to chat.
Quotes
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“There are so many opportunities to speak specifically at scale to your buyers with some of these intelligence tools” - Jordan Crawford.
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“HubSpot is the Google Forms of chatbots. Its just enough for you to not use another piece of software.” - Jordan Crawford
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“When I think about chatbot software as a consumer of the software, I'm thinking, how do I increase the likelihood that somebody visits the website and finds what they need.” - Jordan Crawford
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“When you say that the purpose of chat is to get the attention of the buyer, I think we need to flip that script and say, what value can we deliver?” - Jordan Crawford
Up Next:
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Part 1Conversational Intelligence Chumps, Champs, & Challengers– Jordan Crawford // Blueprint
CEO of Blueprint, Jordan Crawford takes us through his take on the different chat software in the market today. Together with the podcast host, Doug Bell, they take a deep dive into the different conversational intelligence tools and look at their pros and cons. Today, Jordan and Doug tell you their chumps, champs, and challengers in the chat software space.
