Chumps, Champs & Challengers – Intent Data — Jordan Crawford // Blueprint (copy)
Jordan Crawford, CEO at Blueprint, discusses buyer intent data tools. According to G2 Crowd, there are 52 companies in the buyer intent data category. G2 Crowd classifies buyer intent as the probability that a customer will purchase a product, and buyer intent data tools capture research around actual buyer journeys and signs of their purchase intent. Today, Jordan looks at 6sense, ZoomInfo, and KickFire.
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Part 1Chumps, Champs & Challengers – Intent Data — Jordan Crawford // Blueprint (copy)
Jordan Crawford, CEO at Blueprint, discusses buyer intent data tools. According to G2 Crowd, there are 52 companies in the buyer intent data category. G2 Crowd classifies buyer intent as the probability that a customer will purchase a product, and buyer intent data tools capture research around actual buyer journeys and signs of their purchase intent. Today, Jordan looks at 6sense, ZoomInfo, and KickFire.