Chumps, Champs & Challengers ABM — Jordan Crawford // Blueprint

Jordan Crawford, CEO at Blueprint, discusses account-based orchestration platforms. G2.com listed 6sense, Demandbase, Terminus, and Rollworks as some of the best account-based orchestration platforms. While Demandbase continues to be the crowd favorite of older B2B companies, the data suggests that fast growing startups are almost exclusively using 6sense. Today, Jordan takes a look at 6sense, Demandbase, Terminus, and Rollworks.
About the speaker

Jordan Crawford

Blueprint

- Blueprint

Jordan is Co-Founder at Blueprint

  • Part 1 Chumps, Champs & Challengers ABM — Jordan Crawford // Blueprint

Show Notes

  • 01:48
    6sense and account based orchestration
    6sense doesnt help with building up a better understanding of your customers and the problems they have. It seems to be another version of LinkedIn or Facebook.
  • 04:10
    Laggard platforms in account based orchestration
    Data indicates that Terminus has been on the decline. It has only received nine mentions recently and isnt being used widely.
  • 06:11
    Champion account based orchestration platforms
    Demandbase is primarily used by established B2B companies but 6sense adoption rate is growing quickly. Fast growing startups are almost exclusively using 6sense.
  • 06:49
    Intent based platforms versus problem based go
    In the future, companies relying on a single source of data will face difficulties around data and privacy. Platforms like 6sense will fare better because they rely on multiple data sources.
  • 11:29
    Challenger account based orchestration platforms
    Metadata doesnt have the intent data that 6sense does. But technologies that are able to build orchestration, like Metadata, will take off in the future.
  • 13:07
    Delivering one on one experiences at scale
    Mutiny helps marketers understand what messaging converts for different people. Using omni-channel data, marketers are able to deliver one-on-one experiences at scale.

Quotes

  • "My customers love 6sense, but cant tell me how the categories are made, which companies are in the categories, or why they're in the categories. It seems like the next version of LinkedIn, Facebook, etc." - Jordan Crawford

  • "Theres been nine mentions of Terminus recently in sales jobs here. It's been on the decline and were not seeing good usage of it." - Jordan Crawford

  • "79 mentions of Demandbase and 96 mentions of 6sense; the data seems to support the notion that 6sense is at a faster clip. It's mentioned more in fast growing organizations." - Jordan Crawford

  • "It's going to be harder for companies that rely on a single data source to survive in this world where we care more about privacy and where browsers are doing more to protect us." - Jordan Crawford

  • "The one thing that will drastically improve all of your cold email is to hit the same person across channels. And that orchestration is difficult but if you can do it right, you have wind at your back." - Jordan Crawford

  • Part 1 Chumps, Champs & Challengers ABM — Jordan Crawford // Blueprint
About the speaker

Jordan Crawford

Blueprint

- Blueprint

Jordan is Co-Founder at Blueprint

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    Part 1Chumps, Champs & Challengers ABM — Jordan Crawford // Blueprint

    Jordan Crawford, CEO at Blueprint, discusses account-based orchestration platforms. G2.com listed 6sense, Demandbase, Terminus, and Rollworks as some of the best account-based orchestration platforms. While Demandbase continues to be the crowd favorite of older B2B companies, the data suggests that fast growing startups are almost exclusively using 6sense. Today, Jordan takes a look at 6sense, Demandbase, Terminus, and Rollworks.