Why Revenue over Sales? — Patrick Thorp // Founder Revenue Academy
Patrick Thorp
Founder Revenue Academy
- Part 1B2B Founder’s Go-to-Market Playbook — Patrick Thorp // Founder Revenue Academy
- Part 2 Why Revenue over Sales? — Patrick Thorp // Founder Revenue Academy
- Part 3Structuring your Revenue team — Patrick Thorp // Founder Revenue Academy
Show Notes
-
02:11Is todays topic meant to help founders know when to focus on selling and when to focus on revenue?The conversation today is aimed at helping founders take a revenue-first approach.
-
04:19Is this when you help founders who are thinking about net recurring revenue?Yes. There are two revenues that founders should think about: net new revenue and existing revenue. We help founders focus on both.
-
06:47Do founders understand the different go to market models or is this when you educate them?Typically, founders wouldnt know the difference. We educate them on the different options that would work for their product.
-
08:34While the playbook makes your go to market model clearer, it isnt necessarily self obvious?Exactly.
-
11:10How often do you find yourself in a spot where you are evangelizing the concept of revenue first?People have now begun to understand the importance of revenue over sales.
Quotes
-
“Instilling within a business where you think about revenue first, because as soon as you do that, everything that you do from a go and revenue function aligns everybody.” - Patrick Thorp
-
“There's two revenue lines that a founder should be interested in to keep things simple, net new revenue and existing revenue.” - Patrick Thorp
-
“I would say that the west coast is 18 months ahead of the UK in terms of trends. And so we saw that with the introduction of the Chief Revenue Officer role.” - Patrick Thorp
- Part 1B2B Founder’s Go-to-Market Playbook — Patrick Thorp // Founder Revenue Academy
- Part 2 Why Revenue over Sales? — Patrick Thorp // Founder Revenue Academy
- Part 3Structuring your Revenue team — Patrick Thorp // Founder Revenue Academy
Up Next:
-
Part 1B2B Founder’s Go-to-Market Playbook — Patrick Thorp // Founder Revenue Academy
Co - founder of Founder Revenue Academy, Patrick Thorp discusses how B2B founders can craft the best go - to - market strategies. Approximately ⅔ of founders in the UK come from a software engineering and development background. Unfortunately, that puts them at a big disadvantage when bringing their product to market. Today, Patrick gives us the playbook that can help technical founders jump this hurdle.
Play Podcast -
Part 2Why Revenue over Sales? — Patrick Thorp // Founder Revenue Academy
Co - founder of Founder Revenue Academy, Patrick Thorp discusses why B2B SaaS founders need to focus on revenue over sales when developing their go - to - market model. Taking a revenue - first approach helps align other core functions in the organization, like sa les, marketing, and customer experience. Today, Patrick highlights with examples why this strategy works
-
Part 3Structuring your Revenue team — Patrick Thorp // Founder Revenue Academy
Co-founder of Founder Revenue Academy, Patrick Thorp talks about the various ways founders can structure their revenue team. Initially, founders have to take a founder-led approach to sales and as they gain more customers, they can adopt one of four structures. Today, Patrick highlights the different structures founders can adopt.
Play Podcast
