Annual Rev Ops study findings — Natalie Furness // RevOps Automated

Show Notes

• 01:53
  Whats the proper definition of RevOps?

  Its about aligning people, processes, and data systems across the entire customer life cycle.
• 03:13
  How does RevOps become strategic for organizations?

  RevOps becomes more strategic when organizations want to lean down their operations processes so they can achieve more revenue while using fewer resources.
• 04:41
  What does it look like for organizations that attempt to scale without a cohesive, even an early age RevOps function?

  Businesses are different. There are some businesses that want to take a more creative approach to how they function. However, for companies that want to improve their profit margins and lifetime value, there needs to be some form of RevOps.
• 06:15
  Why did you embark on such a big study?

  As a consultancy within the Rev space, it was important for the company to understand the entire landscape. We also wanted people to have access to these findings and learn from them.
• 09:01
  Are you seeing a proliferation of Rev stack?

  Because of increased investment, there are more and more companies coming out with sales tech stack. The challenge comes when evaluating what tech stack a company needs and how to implement this technology correctly to avoid challenges.
• 10:53
  Is there a point of diminishing returns?

  Less is more is the policy when talking about bits of technology. As a business grows, the focus should be on refining and simplifying its tech stack.
• 13:09
  When does RevOps go from being the glue between different systems to being the architect of the larger strategy?

  Revenue operations is a function within the entire business and also within the revenue operations team.