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Revenue Generation
Learn how Chief Revenue Officers (CRO) orchestrate their sales and marketing teams to deliver world-class experiences that expedite demand and drive revenue growth.
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Recent Revenue Generator Podcast Episodes
Jordan Crawford | Blueprint
Live Chat Chumps, Champs, & Challengers– Jordan Crawford // Blueprint
CEO of Blueprint, Jordan Crawford takes us through his take on the conversational intelligence software industry today. Together with the podcast host, Doug Bell, they take a deep dive into the different conversational intelligence tools used by sales reps and what their disadvantages and advantages are for sales reps and their organizations. Today, Jordan and…
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Matthew Marx | Evocalize
Optimizing your budget for marketing spend — Matthew Marx // Evocalize
CEO at Evocalize, Matthew Marx discusses how to optimize your budget for marketing spend. Although marketing spend depends on the industry the company is in, all companies need to take a business-first approach to budget allocation. Today, Matthew talks about how to effectively do this and how corporations and their franchises can take a unified…
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Kyle Lacy | Seismic
Why enablement tech isn’t about sales anymore — Kyle Lacy // Seismic
Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a unified enablement process across the entire organization. While previously enablement only focused on the sales teams, the advantages of having all teams aligned are tremendous. From increased conversion rates to shorter onboarding times, the right enablement processes play a big…
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Meet Our Host
Doug Bell
Chief Marketing Officer at LeanData
A 20-year technology veteran, Doug has been instrumental in driving revenue growth and scaling marketing organizations across some of the world’s best known brands and most nimble startups.
Doug is highly effective at using brand positioning to drive growth, including the re-positioning of Automation Anywhere from a provider of desktop automation software that could be purchased with a credit card to a global force (valued at $6.8B in 2019) in the multi-billion dollar outsourcing industry.
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- The Revenue Generator Podcast tells how innovators of the Revenue Generation orchestrate sales, marketing, product, & customer success teams to deliver world-class customer experiences.
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