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Sheila Kloefkorn | KEO Marketing
Scale companies with Fractional CMOs — Sheila Kloefkorn // KEO Marketing
The fractional CMO role is becoming increasingly popular across many industries, from startups to established corporations. With the increasing popularity of digital marketing, many industries are turning to fractional CMOs to manage their marketing strategies. Listen to Sheila Kloefkorn, CEO and President of KEO Marketing, as she discusses how to scale companies with fractional CMOs.
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Melissa Kwan | eWebinar
The B2B buying disconnect — Melissa Kwan // eWebinar
Most B2B go-to-market teams struggle to make the right move for the right moment during the buyers' journey. There's a significant disconnect between how sellers don't want to give information and how buyers want all the information upfront. Do you want to increase the quality of your leads and cut top-of-funnel costs and waste? Listen…
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Jamie Shanks | Pipeline Signals
Targeting accounts more likely to close — Jamie Shanks // Pipeline Signals
As the tech sector undergoes a recession, it's harder to get to buyers who now wield so much power. Sales leaders are making the wrong account targeting decisions in response. They decide based on subjective data instead of objective data, such as time-based triggers and signals, relationships, and product usage. How do your source these…
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Meet Our Host
Doug Bell
A 20-year technology veteran, Doug has been instrumental in driving revenue growth and scaling marketing organizations across some of the world’s best known brands and most nimble startups.
Doug is highly effective at using brand positioning to drive growth, including the re-positioning of Automation Anywhere from a provider of desktop automation software that could be purchased with a credit card to a global force (valued at $6.8B in 2019) in the multi-billion dollar outsourcing industry.
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