As a seller, you know when your deals are grinding down, and you can tell you're losing momentum but often don't know the causal factor. Then as a sales leader, you know it could be a million different things, and that's where sales agility comes to play. What is agility? How is it different for…Play Podcast
Content factories are dead. But many marketers are stuck, still spinning the wheels of content for the search algorithm. Taking a step out to focus on storytelling and creating content that people can connect with will set your brand apart. Where do you begin? Listen to Brett McGrath, VP of Marketing of The Juice, as…Play Podcast
The fractional CMO role is becoming increasingly popular across many industries, from startups to established corporations. With the increasing popularity of digital marketing, many industries are turning to fractional CMOs to manage their marketing strategies. Listen to Sheila Kloefkorn, CEO and President of KEO Marketing, as she discusses how to scale companies with fractional CMOs.Play Podcast
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A 20-year technology veteran, Doug has been instrumental in driving revenue growth and scaling marketing organizations across some of the world’s best known brands and most nimble startups.
Doug is highly effective at using brand positioning to drive growth, including the re-positioning of Automation Anywhere from a provider of desktop automation software that could be purchased with a credit card to a global force (valued at $6.8B in 2019) in the multi-billion dollar outsourcing industry.