CEO of Blueprint, Jordan Crawford takes us through his take on the conversational intelligence software industry today. Together with the podcast host, Doug Bell, they take a deep dive into the different conversational intelligence tools used by sales reps and what their disadvantages and advantages are for sales reps and their organizations. Today, Jordan and…Play Podcast
CEO at Evocalize, Matthew Marx discusses how to optimize your budget for marketing spend. Although marketing spend depends on the industry the company is in, all companies need to take a business-first approach to budget allocation. Today, Matthew talks about how to effectively do this and how corporations and their franchises can take a unified…Play Podcast
Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a unified enablement process across the entire organization. While previously enablement only focused on the sales teams, the advantages of having all teams aligned are tremendous. From increased conversion rates to shorter onboarding times, the right enablement processes play a big…Play Podcast
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A 20-year technology veteran, Doug has been instrumental in driving revenue growth and scaling marketing organizations across some of the world’s best known brands and most nimble startups.
Doug is highly effective at using brand positioning to drive growth, including the re-positioning of Automation Anywhere from a provider of desktop automation software that could be purchased with a credit card to a global force (valued at $6.8B in 2019) in the multi-billion dollar outsourcing industry.