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Revenue Generation
Learn how Chief Revenue Officers (CRO) orchestrate their sales and marketing teams to deliver world-class experiences that expedite demand and drive revenue growth.
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Recent Revenue Generator Podcast Episodes
Sam Senior | TestBox
Ungated content now becoming ungated products — Sam Senior // TestBox
Think of the B2B software buying journey as a four-step process: discovery, evaluation, negotiation, and implementation. There are tools and services helping buyers with discovery and negotiation, but there's not much on the evaluation side. And that's where buyers experience a lot of frustration. How can you change this situation, create a better buying experience…
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Jordan Crawford | Blueprint
Why your Buyer’s Research process has changed — Jordan Crawford // Blueprint
How do you respond as a marketer and seller when you realize that a customer has made 90% of the buying decision (which could go against you) before you even get a chance to sell your product to them? Buyers are increasingly more informed, and there are many reasons for these changes. Listen to the…
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Don Otvos | LeanData
RevTech: Best-of-Breed vs. Monolith — Don Otvos // LeanData
Can we put ourselves as revenue leaders and rev ops professionals in the best possible spot regarding growth versus efficiency? Does your rev ops tech stack reflect this choice, and is your choice based on best-0f-breed or monolith? Join the conversation as Don Otvos, VP of Business Development & Alliances, LeanData, discusses RevTech: best-of-breed vs.…
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Meet Our Host
Doug Bell
Chief Marketing Officer at LeanData
A 20-year technology veteran, Doug has been instrumental in driving revenue growth and scaling marketing organizations across some of the world’s best known brands and most nimble startups.
Doug is highly effective at using brand positioning to drive growth, including the re-positioning of Automation Anywhere from a provider of desktop automation software that could be purchased with a credit card to a global force (valued at $6.8B in 2019) in the multi-billion dollar outsourcing industry.
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- The Revenue Generator Podcast tells how innovators of the Revenue Generation orchestrate sales, marketing, product, & customer success teams to deliver world-class customer experiences.
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